Sexual Wellness Market to Reach US$ 981,047.8 Million by 2034 Amid Rising Acceptance of Inclusive Environments Worldwide

United States sexual wellness industry evolves with innovative products & services, emphasizing health, destigmatization. Investment in R&D yields advanced contraceptives, hygiene solutions, pleasure devices. Digital platforms enable discreet access, expert advice, fostering open dialogue.

NEWARK, Del, Nov. 17, 2023 (GLOBE NEWSWIRE) — As per the newly released report by Future Market Insights (FMI), the global sexual wellness market is expected to be worth US$ 296,286.6 million in 2024 and US$ 981,047.8 million by 2034, it is anticipated to rise at a 12.7% CAGR in the evaluation period from 2024 to 2034.

The demand for sexual wellness products has seen a significant upsurge in recent years, driven by a combination of factors, including rising consumer awareness, evolving societal attitudes, and innovative product development. This growing awareness is fostering a more open and inclusive conversation about sexual health, breaking down long-standing taboos and stigmas.

As individuals become increasingly informed and proactive about their sexual well-being, they are actively seeking out products that can enhance their overall sexual experiences and address specific health concerns. Evolving societal attitudes are contributing to sexual wellness product demand.

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A more sex-positive culture is emerging, leading to an accepting and inclusive environment where people feel comfortable discussing their sexual needs and preferences. As society becomes more understanding and accommodating, individuals are more inclined to explore and invest in sexual wellness products. This leads to improvements in their intimate relationships and quality of life.

Key manufacturers are constantly introducing new and improved sexual wellness products that cater to a wide range of needs and preferences. These innovations encompass a wide range of categories, including contraceptives, lubricants, sexual aids, and sexual health supplements. These products are designed to be safer, more effective, and user-friendly, addressing the specific concerns and desires of consumers, thereby enhancing the market expansion.

Key Takeaways from the Sexual Wellness Market Study-

  • The global sexual wellness market witnessed a CAGR of around 12.3% in the historical period between 2019 and 2023.
  • China is anticipated to rise at a CAGR of 10.6% in the global sexual wellness market during the forecast period.
  • India is expected to surge at a CAGR of 13.4% in the global sexual wellness industry during the evaluation period.
  • The United Kingdom is projected to register a decent CAGR of 10.5% during the forecast period.
  • In terms of product type, the sex toy segment is set to record a robust CAGR of 12.6% throughout the estimated period.

“Sexual wellness product manufacturers are focusing on research and development to create safe and effective products that are suitable for several aspects of sexual health. They are planning to introduce novel contraceptives to avoid compromising enhancement and pleasure.” – opines Sneha Varghese, Senior Consultant, of Consumer Products & Goods at Future Market Insights (FMI).

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Key Companies Profiled in the Sexual Wellness Market:

  • LifeStyles Healthcare
  • HLL Lifecare Limited (HLL)
  • Church & Dwight
  • Bijoux Indiscrets
  • Reckitt Benckiser Group plc
  • LELO
  • Doc Johnson Enterprises
  • Lovehoney Group
  • Okamoto Industries Inc.
  • Karex Berhad
  • Humanwell Group
  • Mankind Pharma
  • Others (As per Request)

Renowned players in the worldwide market for sexual wellness products are actively concentrating on funding research and development. Their mission is to develop cutting-edge sexual wellness solutions that cater to a wide range of consumer preferences while remaining safe and effective.

For instance,

  • In September 2023, LELO unveiled a brand-new piece for its ENIGMA line. The brand’s new triple-stimulation toy, the ENIGMA Wave, is meant to provide mixed orgasms for several days.
  • In May 2023, Victoria’s Secret introduced its new intimate care line category. Inspired by nature and designed for self-care, the Coconut Milk & Rose Intimate Care set includes a close cream, hair oil, intimate wipes, and intimate wash. These easy-to-use, delicate solutions are suitable for daily use, cruelty-free, and vegan.

Get More Valuable Insights into the Sexual Wellness Market Report

Future Market Insights (FMI) offers historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034 in its latest offering, which offers an unbiased analysis of the global sexual wellness market.

The report provides insightful information on the global sexual wellness market by product types (sex toys, condoms, lubricants, female contraceptives (OTC), sexual wellness supplements (OTC), and intimate hygiene products), packaging type (blister packs, bottles & dispensers, clamshell packaging, tubes, cardboard boxes, jars, sachets, and pump bottles), consumer orientation (men, and women), distribution channel (modern trade, convenience stores, departmental stores, specialty stores, mono-brand stores, online retailers, drug stores, and other sales channel), and regions.

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Sexual Wellness Market Outlook by Category

By Product Type:

  • Sex Toys
    • Vibrators
    • Dildos
    • Anal Toys
    • Penis Rings
    • Male Masturbators
    • Couples’ Toys
    • BDSM and Bondage Toys
  • Condoms
    • Latex Condoms
    • Non-latex Condoms
  • Lubricants
    • Water-based Lubricants
    • Silicone-based Lubricants
    • Oil-based Lubricants
  • Female Contraceptives (OTC)
  • Sexual Wellness Supplements (OTC)
  • Intimate Hygiene Products
    • Intimate Washes and Cleansers
    • Intimate Wipes
    • Intimate Moisturizers
    • Hair Removal Products
    • Intimate Deodorants

By Packaging Type:

  • Blister Packs
  • Bottles & Dispensers
  • Clamshell Packaging
  • Tubes
  • Cardboard Boxes
  • Jars
  • Sachets
  • Pump Bottles

By Consumer Orientation:

By Distribution Channel:

  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Mono Brand Stores
  • Online Retailers
  • Drug Stores
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

About the Consumer Product Division at Future Market Insights (FMI)

Expert analysis, actionable insights, and strategic recommendations – the consumer product team at Future Market Insights (FMI) helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and one million+ data points, the team has analyzed the consumer product industry lucidly in 50+ countries for over a decade. The group provides end-to-end research and consulting services; reach out to explore how we can help.


Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods. 

Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals. 

Explore FMI’s Extensive Ongoing Coverage on the Consumer Product Domain:

  • The women’s intimate care products market is estimated to be valued at US$ 28.88 billion in 2023 and is expected to reach US$ 43 billion by 2033. The adoption of women’s intimate care products is likely to advance at a CAGR of 4% during the forecast period.
  • As per detailed industry analysis, the global men’s intimate care products market is anticipated to surge ahead at a CAGR of 10.3% to reach a market valuation of US$ 35972.8 million by 2033.
  • The global sexual enhancement supplements market is expected to be valued at US$ 257.7 million in 2023 and reach a valuation of US$ 741.6 million by 2033.
  • The overall demand for intimate wash care products is projected to grow at a CAGR of 9.3% between 2022 and 2032, totalling around US$ 7,922.4 Million by 2032.
  • The global male sex toys market is projected to reach ~US$ 39.39 Billion by the end of 2032.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5,000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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